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Position Description:

• Creation, development and optimization of a modern marketing technology stack
• Building and leading a team of automation managers, marketing analysts & infrastructure managers
• Integration, harmonization, enrichment and transformation of marketing data
• Technological responsibility for all tools used in the marketing department

Position Description:

• Marketing attribution modeling and customer journey analysis from a top level channel perspective
• Generation of relevant customer insights based on various data sources
• Creation of interactive reports & dashboards with Excel, VBA, R & Shiny
• KPI forecasting for all marketing sales channel

Position Description:

• Development and optimization of the marketing department
• Set up of the online marketing strategy of the company
• Analysis and further development of the conversion funnel
• Planning and supervision of the social media marketing, SEO content marketing and advertising department

Position Description:

• Planning, development and management of the following disciplines: SEO, social media, mobile, email and content marketing
• Conceptual design, implementation and continuous development of a monetization strategy for FriendCaller Products
• Controlling, optimization & campaign development for the areas advertising and publishing
• Project & product management in cooperation with the relevant departments design and IT development

Position Description:

• Self dependent writing of the social media marketing plan
• Creation, management and design of all FriendCaller blogs
• Design and implementation of social media campaigns
• Administration and coordination of Facebook and Twitter profiles
• Social Media Monitoring and evaluation of online campaigns

This specialization covers the concepts and tools you'll need throughout the entire data science pipeline, from asking the right kinds of questions to making inferences and publishing results.

The interdisciplinary "Cultural activities and creative industries" study provides key competences and in particular the necessary business knowledge for successful entrepreneurial activities, and start-ups in the creative and cultural industries.

The Economics Sciences study represents an access method, especially for careers in industry, trade and commerce, banks, insurance companies and other service companies, research institutes, associations and public sector.

Economics is a social science that studies all aspects of human behavior and social interaction. The traditional focus of economics is on the study of labor, investment, production, consumption, money, trade, taxes, and government expenditure. Modern economics has extended its focus to also analyze seemingly non-economic aspects of life such as crime, law, family, health, culture, politics, psychology, and evolution.